Consistency

Like this quote explain to us what happened here, we need to make that men love our cardigans and create a loyal clients that next year feel happy to wear our designs again. We have to sold out before the season ends, including holidays, but in specific holidays give to the clients offer where they going to be able to get not even one or two, the goal is make them get more that one or two because are cheaper, and the designs are fresh. 
"People love the iPhone, or at least that is what the long lines and sold-out inventory of new iPhone3G's at Apple stores in July of 2008 would suggest. "
Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill                            

After the winter season is gone is very recomendable make a statistical sample to know how the people is positioned our stores in the marketing and do it before the next season start because the company needs to know if the designs were cool for the people or the next ones are going to be accept for the costumers.
"The basic way to express audience size is simply to count the number of people in a medium's audience. This is what media research firms like Nielsen and Arbitron do for the broadcast media, typically using a statistical sample to project the total audience size."       Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill