Liking

The goal of H&M is that every men can get it without complains. This goal can be make it doing deals with the costumers, giving half price when they buy another one or getting one expensive and the other one will be free, thats how we going to get the whole attention and there is not will be competition for us. We have to be open to the costumer because we are going behind of his money and they need to look very interested on get out products. 
"The methodology element refers to the overall strategy of selecting and scheduling media vehicles to achieve the desired message weight, reach, frequency, and continuity objectives. It offers the opportunity for creativity in planning, negotiating, and buying."
Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill    

The regional plan for a cardigan will be put in special depends the region and type of cold, what thats mean with this if the cold is extremely hard give the option that the long and warm cardigans have special price or special deals, because the store is going to pop up from the other ones and we not going to have any other competition that can take us our loyal costumers.
"A regional plan may cover several adjoining metropolitan areas, an entire state or province, or several neighboring states. Regional plans typically employ a combination of local media, regional editions of national magazines, spot TV and radio, and the Internet."
Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill    

We have to make this deal real, we have to make post in social media that is real that we going to stay up on our promise about the special in the stores and create ads for TV and Radio too. We need to take advantage after the big holidays put more effort after everything and been the only store that for this season we can have a long term deal no matter the hours, the only thing that care is you costumer get our beautiful cardigans.
"In countries that do allow TV advertising, advertisers face other problems: how many people own TV sets, who they are, and what channels they receive."
Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill