Week 9 EOC: Sipnosis

My web video is about the H&M stores, creating an advertising campaign to increase the sales on specific men department, but to be more specific is on the cardigans clothes. The video that I am planning to do is pretty simple and basic, the reason why is I want to make men buy this pieces not just because the weather is changing and you need it to cover yourself to be warm, if not every men need to have complete his closet with this garment and make complete the outfit, no matter if it is causal or formal.
The video will content a short story in if you put attention a little bit in the way how you dress, you will see the changes that can have your life. I called the video "The First Impression Counts".
The video begin like a typical morning in a typical apartment where just only live a guy, this why works an advertising agency, so this guy is a sales person on the company, for that reason he need to have a dress code very strict. The next scene is he getting ready to go to work like a normal guy, but outside is cold, so for that reason he need to choose which cardigan or coat is going to wear on his way to work. At the moment that he left his apartment he started notice that every women on the street is putting attention on him because he is wearing a gorgeous cardigan that match with his suit and he looks very handsome, when he get to work he go straight to a meeting so the big client of the day is a women so he have to convince her that she have to work for this company, she look at him very slowly, not flirting, she just was watching at him her look, how handsome and professional is his outfit, so after his speech, the lady accepted because the sales person was the key of this deal, on how represent the company and obviously the way that he dress.