Week 10 EOC: Golden Globes

"The purpose of media planning is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time." 
Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill.

For this Advertising Strategy I decided to choose in particular this movie called "Carol".
The first point to discuss will be Target Audience. In my opinion I've never heard about this movie, but the Academy decided to nominated to a award like Best Motion Drama. This movie is about a relationship between two women in the 50's. So for me, the Target Audience will be the LGBT Community, the reason why this movie need to do money on the box office, so the LGBT Community is the Target to start promoting the movie and then the community can recommended with their friends which the people who has not seen the movie they can go and see it.
The Product Concept is have to be develop with different dynamics in order to showcase the best qualities, what this mean is the quality of the product, so the product to sell is the movie. The plot of the movie needs to be well done, needs to sell a history that the viewers can critique and give an opinion to other and then highly recommended because meanwhile the movie is on the movie theaters can earn money.
The Media Communications for this specific movie doesn't have to be the exception. the most usable is the social media, using Facebook, Twitter and Youtube. The less usable media communications for advertise this movie will be the TV or Radio. So like result they have to put a lot of effort on the social media because now every person use their smart phone, take advantage of this new fashion.
The last thing is the Advertising Message, this one is so simple, the message to sell this movie is go and watch the movie, obviously the company need to create previews without sex explicit content because everyone have access to the social media, so they have to take care of that. create a preview where they can extract the scenes where the both girls can sell the story, where the people want to go and watch the movie.

"Marketing plans generally do a number of important things, such as to State or restate the organization's mission. Assess a brand's current marketing situation and identify factors, both within the company and in the environment, that may help or hinder achieving marketing objectives. Present clear, measurable, time-delineated marketing objectives. Describe strategies that will be used to achieve marketing objectives with specific target markets. Describe tactics or action programs for implementing the marketing strategy. Explain how the effectiveness of the marketing efforts will be evaluated."
Arens, W., Weigold, M., and Arens, C. (2010). Contemporary Advertising, 13th Ed. McGraw-Hill